SWOP
National Communications & Content Manager
SWOP is Australia’s leading high-quality second-hand clothing store located in Brisbane, Sydney and Melbourne. Since 2013 SWOP has curated a seasonal selection of pieces that have been exchanged for cash or store credit.
As the National Communications and Content Manager at SWOP I have been responsible for all content production, execution and distribution across the brand’s social platforms in an organic and paid capacity.
Since joining the team I have taken the lead on all social content from ideation to production and distribution as well as developing and enhancing SWOP’s online product offering through e-commerce.
I have managed all CRM for the brand across website, live chat, email and social messaging touch-points.
My responsibilities carry across to all strategy, communications, marketing, PR, partnership and design facets for the business.
Since being at SWOP online sales have increased by $261%. From Q3 '23 to Q1 '24 online sales have increased by a total of 350.6%.
Photo by Lauren Bamford, Styling by Sarah Pritchard for SWOP 2024.
Since August 2023 SWOP’s Instagram social reach has increased by 897% and follower growth by 25%.
Social media reel content created and produced by Emma Regolini.
Since March 2024 SWOP’s Tiktok post views have increased by 35.2%, profile views by 104.8% and shares by 834.8%.
SWOP Collingwood. Photo by Victoria Zschommler, Styling by Joseph Gardner.
Social media content by Emma Regolini shot on iPhone.
Photo by Lauren Bamford, Styling by Sarah Pritchard for SWOP 2024.