RISING
Marketing and Content Coordinator
RISING is Victoria’s premier arts festival–a festival of new art, music, and performance, in the heart of Naarm/Melbourne each Winter.
As the Marketing and Content Coordinator at RISING I was responsible for paid and organic content production, scheduling and distribution.
My role evolved to include marketing material collection and distribution to all programmed artists, content strategy as well as campaign and project management.
I also had a role in festival merchandise product development and managed a team of interns and 20+ freelancers across the festival period from administration assistance to documentation.
During my time at RISING I had the privilege of being a producer for the Melbourne Art Trams program across 2022 and 2023 in partnership with PTV and Yarra Trams.
Awards:
Silver Anthem Awards 2024 Community Event Category
Nominated for Best Metro Festival 2023 Music Victoria Awards
Across the festival campaign in 2022 the brand’s Instagram following grew by 22.2%. Across all social channel’s the brand’s following increased by 71.1%.
Across the festival campaign in 2023 the brand’s social channel growth followed a similar trajectory.
RISING 2023 Festival content produced by Emma Regolini.
Social media reel content created by Emma Regolini.
Lucy Dacus spotted with a RISING 2022 Tote Bag on tour with Boygenius.
Social media content created by Emma Regolini for 10,000 Kazoos reaching 500,000 Instagram users and shared over 1200 times.
Melbourne Art Trams 2023 presented in partnership with Yarra Trams and PTV.